MEET THE UNFAIR TEAM
Creating an unfair advantage content is somehow, unfair, on my part, because it has to live up to its own standards of being, from the word itself, UNFAIR. I have made a print ad about it a few months ago so it should be easy for me to do it again, however, this is teamwork and I was not just handling a singular unfair trait or skill thus the pressure was at its peak!
Fortunately for me, at that time, I was also anticipating the new NETFLIX series based on Edgar Allan Poe’s short story The Fall of the House of Usher so I took the greater chance of watching all its promotional teasers and trailers to hype myself for its world premiere, and there I got this idea or inspiration to craft and conceptualize this reel about our team’s unfair advantage.
"WHO WE ARE IN THIS WORLD, YOU'VE GOT TO UNDERSTAND"
I think at that time I want to portray our unfair advantage in an elite or exquisite way. I wanted frames to symbolize the prominence of our skills, talents, and aptitudes in production, to be specific. Frames, particularly vintage frames, are symbols of a respected image of a person, of a memory that contains richness, and of this powerful personality that can be an enigma when provoked or disturbed. Hence, I want us to be seen as having an unfair advantage in a much intense and darker approach.
We were like the children of Logan Roy, or hateful offspring of Roderick Usher. Perhaps I can say that I’m done in creating humble personification for ourselves, since it was an UNFAIR advantage then I wouldn’t really mind making it more proud or a little boastful. As a matter of fact that was the point of the dark hue or shadowy effects, or the vignette, because it gives a message that the elegance of these people with their skills make them advantageous, but those were also what made it unfair for them to the point of such becoming darker and bolder.
THE COLORS OF UNFAIR WIELDERS
Each member of the team represents a color of unfairness in order to highlight what makes it unfair.
This must’ve been the most comprehensive and darkest content that I have patched up, from the concept itself, usage of colors, and putting together of the theme, just to create a different approach and tone on what it means to have an unfair advantage. Perhaps I can write a story or screenplay inspired by this work!